zaidd'or

By Zaid Taji Farouki

Tag: Graff

Hair & Jewel

a recreation of Graff’s 1970s advertising campaign in black and white of a model wearing a modest £1 million of jewels tucked into her hair. To celebrate the 60th anniversary in the jewellery business, Graff decided to recreate the advertisement with jewelry worth half a billion dollars. The jewels used are the 550ct Letseng Star, the 14 largest white diamond ever discovered and bought by Graff in 2011 it also includes a 10.47ct Fancy Vivid Blue briolette diamond pendant, a 52.73ct Fancy Vivid Yellow diamond ring and a 6.51ct Fancy Intense Pink diamond ring.

Take a look at the 70’s advertisement and this years advertisement.
Ps. Click on the images to enlarge them.
GRAFF diamond 500 Million

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Graff

If you are in the market for a brooch, you should check out this brooch by Graff. This  $100 million dollar brooch has a 20.02 carat blue diamond that is surrounded by white, pink, yellow, orange and green diamonds.
Graff-Peacock-brooch 100 million