By Zaid Taji Farouki

Tag: Photography

Unlabel: Selling You Without Selling Out

A few months ago I received an email from a friend of mine telling me to read a book called “Unlabeled” by Marc Ecko. For who may not know him he is the head fashion designer of Ecko. You know that skating brand with the rhino? Well thats him! He started off with spray painting on t-shirts his own graffiti. With a $5,000 initial investment it turned into a billion dollar brand. In his book he wrote the obstacles he faced and the turbulences they went through. There are a few things that stuck with me that I definitely had to share with you.

  • Consciousness is underrated. Entrepreneurs can be so focused on the blinking lights of tomorrow land that they overlook the reality of today.


  • Sometimes I am doubtful and question myself as an artist, and say ‘at least I am an entrepreneur!’ Pssstt. ‘Entrepreneur’? Being an entrepreneur alone will not satisfy this mandate to create. The word sucks, like I joked earlier. I do really disdain the word. It has a passive, checking-of-the-boxes connotation, and it comes from the French word ‘entreprendre,’ which means to ‘undertake’.


  • What makes you a good artist is what will make you a good entrepreneur. If you’re authentic in the one, you’ll be authentic in the other.


  • Never feel bad about successfully selling your creations.

Never feel bad about creating art you can’t sell.

Just create.


  • Brands are not built upon finite numbers, but rather a curve composed of points along the axis of time and actions. The forces of life are always changing. But somehow we seek the validation that can only be found quantitatively in absolute numbers.



As a friend of mine has been visiting me for the past few days we decided yesterday to take a day trip to Como and Bellagio. As I have been to Como many times, I was keen on taking the ferry to see other towns on the lake. On our way to Bellagio the ferry usually stops on every town on the way for people to embark and disembark to get to their destination. This one hour journey was breathtaking,I personally have never seen anything as beautiful. The Italian villas that are situated on the water, the rolling hills, the tiny winding streets, and people spending their hot days on their boats. LA DOLCE VITA! As we got to Bellagio it was beautiful and definitely a great choice on our behalf for choosing to end up there. Right away off we went looking for some food after subduing our hunger. We decided to roam this great place. While walking around we ended up at Villa Melzi d’Eril, ughhh the view from there, if heaven looks something like that please do sign me up! The villa was built for the Duke Melzi by Napoleon, Melzi played the role of vice president for┬áNapoleon’s short lived Italian Republic. Check out the images below to see the beauty I have been talking about!

Click on the images to enlarge them!