Pirelli the Italian tire manufacturer has produced these calendars for over 50 years – most notorious for their pin up girls and on rare occasions, featured women in clothes – this year it has taken a turn. The photographer behind this year’s calendar is Annie Leibovitz and for the first time the attraction of the subjects is in their résumés, not their measurements. To say that these women are the usual subject of the Pirelli calendar is an understatement. This calendar shows the women who define modern life, not the sexy girls who are too young to have accomplished anything.
In The New York Times written by Vanessa Friedman discussing the calendar. She spoke about an interview she had with Antonio Achille, a partner and managing director of the Boston Consulting Group. He mentioned:
Female income worldwide totaled $18 trillion in 2014 within the luxury car market in the United States, 50 percent of vehicle purchases are decided by women, and 75 percent are “influenced” by them. Beyond that, Mr. Achille said: ‘Women are superb brand ambassadors. Women share a positive car experience with more than 20 people on average, while men share experiences with only two.’
And as Ms. Zimmerman said: “Women have a disproportionately loud voice compared to their male counterparts. And for those women it is no longer socially acceptable to walk into a high-end garage that sells Pirelli tires and see a calendar with naked girls on the wall. You’d drive right out again in that Mercedes you came in with.”