The Iconoclasts Celebrating Louis Vuitton’s Monogram
In 1854, Louis Vuitton founded his House. In 1896 his son, Georges Vuitton, created The Monogram in honour of his late father. The initials of the company – LV – are interlaced in such a way as to remain perfectly legible. Then a diamond. To give a specific character to the shape, he made the sides concave with a four-petal flower in the centre. Then the extension of this flower in a positive image. Finally, a circle containing a flower with four rounded petals.
Delphine Arnault, daughter of LVMH chairman Bernard Arnault, and artistic director Nicolas Ghesquière initiated a project, dubbed ‘Celebrating Monogram,’ inviting six of the world’s design pioneers to interpret the LV monogram for a new series of bags. The six pioneers are: shoe designer Christian Louboutin; performance artist Cindy Sherman; architect Frank Gehry; Karl Lagerfeld creative director of Chanel and Fendi; product designer Marc Newson and Rei Kawakubo of Comme des Garçons.
Karl Lagerfeld shot each of the iconoclasts and their finished products for Harper’s Bazaar’s upcoming October issue.
Information and pictures taken from LouisVuitton.com & Businessoffashion.com